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Finally, a natural haircare range that actually performs

While the accessibility to healthy and natural food options has increased manifold over the last couple of years, the same can’t be said for natural beauty products. And finding natural beauty products that actually do what they promise is even more difficult. Well, luckily for us, our haircare worries can be put to rest!

Au naturel
Luxury in-salon haircare brand Kérastase, known for its innovations just launched its 1st ever 97% natural origin range – Aura Botanica, in India. This range is silicone-free, sulphate-free and paraben-free. It promises to give you shinier, more nourished hair.

“Aura Botanica gives your hair a natural touch with a healthy glow. Your hair feels weightless and is four times more shiny. It’s ideal for dull devitalized hair,” says Loic Chapoix, Creative Art Director, Dessange.

loicCreative Art Director, Dessange, Loic Chapoix

For a range truly driven by the power of nature, Kérastase sought to only use active ingredients, which are scientifically proven to have positive effects on your hair fibre. Coconut Oil is one of the few natural oils that penetrates the hair fibre providing durable nutrition and strength. For shine, suppleness and smoothness, Argan Oil’s rich Omega 6 and Omega 9, allow it to resist oxidation and leave your hair light and resplendent. Both ingredients are organic and sustainably sourced.

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If you’ve always wanted natural hair care products but never really found a range that worked, read on…

Start with the right shampoo
A shampoo can make or break your haircare routine. Aura Botanica’s high-performing shampoo, Bain Micellaire, uses all-natural ingredients and does not contain silicones and sulfates. Once you use it, your hair will instantly feel uncoated with a natural touch.

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Change the way you think about your conditioner
Natural haircare does not mean no conditioning. Soin Fondamental is a deep moisturizing conditioner whose anti-frizz control will make your locks feel lightweight. Your hair will look lively and feel more nourished at the same time.

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Don’t forget your regular salon visits
Aura Botanica is not just a haircare range – its nature’s raw power delivered through a luxurious in-salon experience. Indulge in a complete sensory experience with the Aura Botanica VIP Ritual at a Kérastase salon. The treatment includes the use of Aura Botanica’s Concentré Essentiel, a highly concentrated aromatic oil blend that provides intense nourishment

 

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