The new data came from Batiste’s global sales figures from 2017.
In Australia, Batiste’s Dry Shampoo starts at $5 for 50ml, $10 for 200mL and goes up to $16 for 400mL. It’s sold in supermarkets and chemists such as Priceline and Chemist Warehouse.
Sydney-based celebrity hairstylist Anthony Nader uses products from a whole range of price points in his professional kit, but says Batiste was a great bargain buy he loves to use on models and celebrities.
“Batiste Dry Shampoo is a straight-up all-rounder that you can use to add volume and thicken
up limp hair instantly,” Mr Nader told news.com.au.
“It’s fool proof and has become a lifesaver on photo shoots but it can also extend the life of your hair wash or blow dry,” Mr Nader said.
Australian shoppers spent more than $40 million on dry shampoo in 2017, with the category growing at 11.6 per cent.
Batiste’s market share makes up 63 per cent of that, sitting among other market leaders such as Klorane.
Celebrities such as actress Drew Barrymore and dancer Jenna Dewan have raved about the product on social media.
“I am crazy for this dry shampoo. I love it for texture, BUT this one actually works like a true do over for dirty hair. Especially on a blow out,” Barrymore wrote on Instagram in May.
“It restores it to pretty and cleans it right up by removing the oil from my scalp and hair. It actually does what it promises to do. It’s better than any I have ever tried and I am a dry shampoo enthusiast.”
#beautyjunkieweek @batiste_us This is me out for an evening. I keep the mini in my bag! I am crazy crazy for this dry shampoo. I love it for texture, BUT this one actually works like a true do over for dirty hair. Especially on a blow out. It restores it to pretty and cleans it right up by removing the oil from my scalp and hair. It actually does what it promises to do. It’s better than any I have ever tried and I am a dry shampoo enthusiast. It’s just does so many things and the travel size is purse friendly for your day or night! They sell it at @ultabeauty and i highly recommend!!!!!!!!! @flowerbeauty
A post shared by Drew Barrymore (@drewbarrymore) on
On her popular YouTube channel, Dewan says it’s one of her “favourite” hair care products.
“This is a shining product. this is from the drugstore, I’m pretty sure it’s under $5,” Dewan said. “It’s been used on me since I was in dance recitals my entire life. It’s this dry shampoo so when you don’t want to wash your hair every single day, this stuff for some reason is just magic and it smells really good. If im going to be putting my hair up or going out at night I put it in the hair to give it some grit and texture and it’s just the best find.”